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Equip For Success

New graduates, listen up! Some of the financial considerations you’ll need to make before purchasing technology and equipment for your practice Tables, headrest paper, office computer software, and not to mention staff and a building to put it all in are just a few of the costs faced by chiropractic graduates. There seem to be

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Kid Power

  Children are individuals with feelings, interests and goals and should be treated as such. Being curious about what children need and want will not only help you as a chiropractor better demonstrate how chiropractic can help a child maintain good health, it could mean the difference between treating a child now and then, and

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Practice Management – A Leader Is Created

If you are not a “born leader,” take heart. Most real true leaders are created in the crucible of life, or else by mentoring, or by actual training. However we get there, we all need to be leaders in our own endeavors if we are to be successful. Whether you own a practice with no

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Professionalism

How you look, talk, write, act and work reveal your professionalism or lack thereof. Society does not emphasize the importance of professionalism, so people tend to believe that amateur work is normal. Many businesses accept less-than-great results. Schools graduate students who cannot read. You can miss 15 per cent of the driving-test answers and still

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The Real Reason for Stress and Burnout

Someone once commented that the only stress free state is when you are dead. It is my belief however that most of us would prefer to be stress free in this lifetime! The current idea of “learning how to live with it”, while intellectually clever, is not one that we can readily accept or should

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Drive and Enthusiasm

Pediatrics and Fees

It’s hard to know where to start on the subject of chiropractic billing for young patients. Pediatric chiropractic is interpreted and defined differently by chiropractors right across Canada. I called many to speak on this issue and became increasingly interested in getting the question answered. And the reactions to my question were varied to say

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Fill Your Practice With Patients You Love

Have you ever noticed that there are some patients you love to treat more than others? What if you could attract more of them into your practice without spending a fortune on tons of external marketing? Would going in to work every day be more fun if your practice was brimming over with your favourite

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Low Cost Marketing

Cost-effective Marketing

One of the more common questions that I get asked is: “What is the most cost-effective marketing approach?” The answer: The most effective marketing which requires the least amount of money and effort on your part, and which provides you with the best quality patient, is internal marketing. Internal Marketing First impressions are lasting impressions:

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It’s Not Too Late…

…to make your New Years Resolutions stick! 1. Powerful Goals When making or setting your goals, THINK BIG, but don’t go outside of your concept of reality. Be very specific … in fact, the more specific you are, the more chance you have of accomplishing them. They may be short term or long term. If

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Increase Your Survival Potential

Knowing how a practice is performing and how to increase its profitability are most efficiently accomplished through the use of statistics. Some people call them “performance metrics” and others may say “practice metric monitors,” but in any case, they are referring to the numbers which measure the productivity of the various areas of the practice.

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