January 3, 2014

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social_media_marketing

SOCIAL MEDIA MARKETING 101 (Part One)

Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the same way, healthcare practitioners need to make their presence felt on the Social Media “scene.” Let’s take Facebook for starters. At first glance, Facebook seems like a big time waster

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Marketing

SOCIAL MEDIA MARKETING 101 (Part Two)

To recap Part One on this topic which was sent out to you last week: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. Continuing on for this week: 4. Work it. If you go to

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Marketing

SOCIAL MEDIA MARKETING 101 (Part Three)

To recap Parts One and Two on this topic which were sent out to you recently: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. 4. Update your status frequently. 5. Convert Your “Fans” into Patients.

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Supersizing Your Free Time

Supersizing Your Free Time

Does your work seem like a never ending pile, and does it follow you home at night? Would you like to learn how to feel accomplished at the end of the work day and go home without a care on your mind? Here are some suggestions: My favourite! Schedule your day so that the task

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Don't be a Dinosaur...Embrace Evolution

Don’t be a Dinosaur…Embrace Evolution

The world is changing at a very fast rate in many aspects and it seems a high hurdle to have to constantly keep up with the changes and new information. However, that is not a good excuse for falling behind or getting stuck in the past. Some of the biggest changes taking place are in

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Control

Control: The Difference Between Success and Failure

Like money or nuclear power, control can be used for good or evil. You can use it to harm, suppress or destroy lives. Or you can use it to help people, increase your own income and improve the world around you. 10 Signs You Are Not in Control of Your Work Easily fatigued or exhausted

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The NO MONEY Syndrome

Approximately 80% of the healthcare professionals we meet feel that they “don’t have any money.” However, when we dig deeply into this matter, this “feeling” has two possible sources: either they are not generating enough income, or they actually ARE making enough but the spending is out of control leaving little left over in terms

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Control = Less Stress

Control = Less Stress

Various aspects of your life, including your home life, your practice, your hobbies, and other interests can start flying out of your control and your stress level will start to escalate. There are many ways of preventing this vicious downward spiral from even starting and keep you on top of your game. Here are a

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The Power Of Marketing

Shocking Statement #1: A poorly worded or thought out Mission Statement can work against you. For instance, your patients or clients are not coming to your practice with the intention of making your practice profitable. And your staff does not have “making the owner rich” as their purpose for working for you. Therefore, having a

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Job Description

Job Descriptions

Have you ever heard statements such as: “It’s not MY job!” “I’m expected to do WHAT?” “How do I do that again?” “I forget what you showed me.” “You didn’t tell me to do it THAT way.” “I didn’t know that was part of my job description!” In all likelihood, these comments are a result

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A Positive Attitude!

Two scenarios: 1: Boss comes in and is told that there are two cancellations in his afternoon schedule. He immediately gets angry and says, “Just great, another bad day,” to the staff at large and stomps off to his office and shuts the door. 2: Boss comes in and is told that there are two

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“Refreshing” Yourself

In computer terminology, you can “refresh” a page on your computer by clicking a button and it will update the page with the latest information available to it. This got me to thinking that sometimes I would like to click a button in myself and refresh my image or my skills or my knowledge on

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