When you need or want more new patients, there are millions of ways to market your practice externally to attract them. Some work better than others and give you more return on your investment. However, all those marketing dollars can be wasted if a prospect calls in to your office and is not impressed by
When a woman gives birth, it is an agonizing process, but the outcome outweighs all that pain. She holds the newborn in her arms and the past is erased. When a patient comes to you for treatment, there is often some physical pain involved, but the end result is usually worth all that. When you
How many times in your life have you done or said something that wasn’t perhaps the right thing to say or do to someone that you regretted afterwards? Have you ever wished that you were a better person? Have you ever wished that you could undo some harm you caused someone? Have you ever felt
Have you ever experienced an entire day … or week (or month … shudder at the thought) without anyone appreciating one or more of all the right and positive things you did? Ever feel unappreciated? Do you occasionally wonder if anyone cares that you put your heart and soul into producing excellent products? Maybe your
When you are hit with all the bad news of the world through radio, newspaper, friends, internet, and/or TV, it is sometimes hard to see a better future. Also, sometimes you have an idea that you want to achieve but never seem to get around to doing it and you feel sad that you have
You have a lot more potential than you ever believed! Did you ever realize that? Sometimes you don’t even know how MUCH you are capable of until some unforeseen event brings it out in you, right? Ever had a day where 15 things went wrong and you fixed them all and were pretty damn proud
Cute joke to illustrate a key point: A kindergarten pupil told his teacher that he found a cat. She asked him if it was dead or alive. He told her it was dead. She asked him how he knew that. He innocently replied, “Because I pissed in its ear and it didn’t move.” The teacher
Amongst the thousands of ways to grow your practice, an important one often overlooked or underrated is the Power of PR. Public Relations is essentially a matter of communicating the ideal impression of you and your practice to the people you want to come to you for service. Public Relations delivers ideas, not products or
There was this humorous commercial on TV a few years ago wherein a traveler stopped at a gas station and asked how to get to a certain destination point. The gas station owner thought about it, scratched his head, hemmed and hawed, and finally said, “You can’t get there from here.” The same could be
Don’t you hate it when you ask someone to do something and they say “No” point blank as the first word out of their mouth? Or they say “I can’t,” or “I won’t,” or “never,” or “impossible”? Negativity is very off-putting and individuals who get into this way of handling things are often avoided
Recently, a healthcare professional came to us saying he needs to change the way he does things because it’s not working for him. He asked me if I’d heard the famous saying, “The definition of insanity: Doing the same thing over and over again and expecting a different result.” And yes, we are quite familiar
Have you ever bought a product or paid for a service where you didn’t quite get what you thought you were paying for? Not quite the expected quality? Or not the level of service and care that you thought you were entitled to? Did you grumble about it to yourself and just resolve not to
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