Years ago I did an article concerning treatment presentation. Poor or weak treatment presentation is still the most common difficulty among our clients. Even with a good presentation, you must be able to deal with the objections raised by the patient in order to get them to go ahead with the optimum care for them.
Client loyalty is a big issue these days with all the marketing that is thrown at them, such as Direct Mailing fliers from other practices. When your patients or clients are away from your practice, you are “out of sight, out of mind.” Therefore, building loyalty through more frequent contact or reminders of your practice
The road to success is in the fast lane. You succeed based on the quality of your work, the amount of work you do and one other factor: speed. How fast can you go? Rev it up with these 10 TIPS: Jump into projects as soon as possible. Act quickly on opportunities. If you see
A practice is as successful as each of its members is interested in contributing to its success. Also, an individual is as successful as he or she actually contributes to the success of his or her group. So we can safely assume that, in order to expand, succeed and thrive in today’s crazy, overly competitive
In the current marketplace in Canada, there is a growing sense of change and uncertainty. Therefore, as the owner or manager of a practice, more skill is required than ever before to maintain an even keel and efficient course to optimum productivity from your team players. You must give them a sense of security while
Is your practice like one of the Stepford Wives? In that movie, there was the idea of the perfect wife and that every wife in town had to fit into that exact mold. Sameness. The problem is that it didn’t work. Why not? Because we are all unique and different in many varied ways. This
As the owners of the business, my husband Bob and I wanted to take this opportunity to give Recognition and show Appreciation to our wonderful team without whom we would be … well … very small and ineffective. So we went online looking for ways that we could celebrate the heart of our company …
How a practice is performing and how to increase its profitability is most efficiently accomplished through the use of statistics. Some people call them “performance metrics” and others may say “practice metric monitors,” but in any case, they are referring to the numbers which measure the productivity of the various areas of the practice. Statistics
Once upon a time, patients or clients rarely got marketed to by other practices. They chose their healthcare providers based on location or referral, and stuck with them unless one or the other moved away or passed on. They were not bombarded with envelopes of coupons in their mail boxes containing fliers for practices, nor
Like most healthcare professionals you probably want new patients or clients to knock at your front door, but which front door? There is the physical front door to your office for walk-ins (though usually people call first to make an appointment). And then there is the “virtual” front door … your website. If you do
While most of the practice owners we meet with enjoy the profession they chose in varying degrees from “like it” up to “passionate about it”, almost every one of them would give their eye teeth for more time away from the practice (without decreasing their take home pay). This can range from “I would like
In the current marketplace in Canada, there is a growing sense of change and uncertainty. Therefore, as the owner or manager of a business, more skill is required than ever before to maintain an even keel and efficient course to optimum productivity from your team players. You must give them a sense of security while
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