Articles By Profession

Canadian Optometrists are well-primed to care for the health of their patients.

It’s taking care of business that seems the higher hurdle. With competition elbowing in and patients demanding ever more value for less money, it’s tough to stay on top and keep a practice growing.

One of the more common questions that I get asked is: “What is the most cost-effective marketing approach?”

The answer: The most effective marketing which requires the least amount of money and effort on your part, and which provides you with the best quality patient, is internal marketing.

Pediatric chiropractic is interpreted and defined differently by chiropractors right across Canada. I called many to speak on this issue and became increasingly interested in getting the question answered. And the reactions to my question were varied to say the least. On the topic of billings, no two doctors seemed to have the same thing to say. There was definitely no set of rules as to how much to charge.

Canadian Naturopaths are well?schooled to carry out the technical aspects of their practices. It’s taking care of business that seems the higher hurdle. With competition elbowing in and patients demanding ever more value for less money, it’s tough to stay on top and keep a practice growing. Taking care of business and being a good Naturopath can put you on a relentless treadmill that takes the fun out of working. You might wonder why you didn’t take a business degree after your ND degree.