Filling up your practice with active patients till you reach max capacity is a game most practices are playing. And many then add an associate and keep right on growing the number of patients being serviced. This requires marketing. What is marketing? It is making yourself and your practice known, available and desirable to […]
4 Ways to Increase Patient Referrals Read More »
There is a whole universe of ways to waste your precious production time and it would waste even more of your time if I were to list a bunch of them. I thought, however, that I would take up one kind of time waster that I find myself guilty of. A fun doctor recently told
Having looked at many hundreds of healthcare websites and fliers over the years, we have found that a vast majority listed out all the types of service they offer at their practice. According to the most successful marketing people, this is a big no-no. For starters, the average patient or client doesn’t necessarily know what
Menu of Services vs. Engaging Questions Read More »
You have a lot more potential than you ever believed! Did you ever realize that? Sometimes you don’t even know how MUCH you are capable of until some unforeseen event brings it out in you, right? Ever had a day where 15 things went wrong and you fixed them all and were pretty damn proud
Holding Yourself Back from Greatness? Read More »
When someone contacts your office for the first time, there is a first impression that takes place instantly in the potential patient or client’s mind. The person may not have had any previous knowledge of your practice and simply be a cold call. It is like writing on a blank slate. And it is up
How Heidi Turned Me into a New Client Read More »
Attracting new patients to your practice can be a full-time job for a large practice and a part-time job for a small one. But it can’t be ignored or avoided in any size of practice if you wish to continue growing. There are articles coming out now by marketing experts saying that while the Internet
New Patients: How to find ‘em Read More »
When you were growing up, did your family ever have a jar wherein notes were placed of “chores” that needed doing, fixing, etc.? Maybe you yourself have one right now? Or at least you have heard of the “chore jar” concept? First off, I am not suggesting that you have a chore jar for the
The “Sticky Note” Game Read More »
Sitting at your desk, nothing urgent needing attention, chin on hands, wearing holes in the elbows of your jackets or shirts, dreaming up some future improvements for the practice? Haha! You wish! Probably nothing could be further from the truth for most practitioners. But seriously, wouldn’t it be nice to have everything in the practice
Ever have to prepare content for your website, or write a blog, or need a logo designed for your practice, or wish you could have the voice of a famous person on your voice mail or answering machine, or need a speech written or an article researched, or need a clever bio for you and
A “Fiverr” Will Do It For You Read More »
Being the executive/owner of a practice and also being the practitioner is double trouble and often results in too much stress. The balance between the two functions is assumed to be 90% practitioner and 10% manager in order to keep the income as high as possible. Yet the “10%” usually means coming in early, staying
Executive Burnout Club Read More »
“You have enemies? Good. That means you’ve stood up for something, some time in your life.” – Winston Churchill As a practitioner or staff in a practice, you probably have a lot of patients or clients streaming through your practice in a day, a week and a month. You will like many of them, others
Enemies Inside Your Practice Read More »
Do you ever wonder why you get up every day and drag yourself into work? Or how about why you even bother to try and get things done when you don’t seem to get anywhere anyway? There actually is an answer to that or at least there was when you first started. Want to know
Why Do You Even Bother? Read More »