sales and marketing

Is “Sale” a 4 letter word?

Thirty One years ago when we first started consulting healthcare professionals, the words “sales” and “selling” were almost swear words.  Seriously!  Some doctors would get angry at us for even mentioning those words in relation to their patients and their health care.  We had to say “treatment plan acceptance” and so on to go around

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Wasting Marketing Dollars

Sales and Marketing

Sales and Marketing Denturists frequently ask me “What is the typical successful denture clinic doing?”. This is a hard one to answer as I don’t believe there is such thing as a “typical” denture clinic. Every clinic is unique, has a different set of goals and will strive for those goals in its own way.

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