management sales

Is “Sale” a 4 letter word?

Thirty One years ago when we first started consulting healthcare professionals, the words “sales” and “selling” were almost swear words.  Seriously!  Some doctors would get angry at us for even mentioning those words in relation to their patients and their health care.  We had to say “treatment plan acceptance” and so on to go around

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Sales: Good Word or Bad Word?

Some healthcare professionals that I have met with over the last 24 years have protested using the word “sales” in relationship to the services they provide to their patients or clients.  Instead, they use various euphemisms such as “treatment plan presentations.” Healthcare professionals often shun the idea of being a salesman because they associate the

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