Many practice owners feel that everything will be solved, in terms of running a successful practice, if they can just drive in more new business. They have somehow come to the conclusion that more new patients will solve everything that is wrong. To a certain degree, this is true because the practice exists in order
Have you ever sent out a big mailing at great expense only to be frustrated by the lack of response or Return On Investment (ROI)? Did you feel a lack of certainty as to what should be sent out or what will work? Do you hate the idea of wasting money on useless marketing or
One of the more common questions that I get asked is: “What is the most cost-effective marketing approach?” The answer: The most effective marketing which requires the least amount of money and effort on your part, and which provides you with the best quality patient, is internal marketing. Internal Marketing First impressions are lasting impressions:
