dental management


How To Get In Trouble With Your Staff

Cute joke to illustrate a key point: A kindergarten pupil told his teacher that he found a cat. She asked him if it was dead or alive. He told her it was dead. She asked him how he knew that. He innocently replied, “Because I pissed in its ear and it didn’t move.” The teacher

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Growing Your Practice From Within

Internal Marketing In the article on Sales and Marketing I wrote for the Spring issue, I mentioned that there are two key parts to internal marketing: 1) professional image; and 2) the service (not the technical services of making the dentures). The last article concentrated on image, whereas this one is focused on service. There

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