business promotion

Is “Sale” a 4 letter word?

Thirty One years ago when we first started consulting healthcare professionals, the words “sales” and “selling” were almost swear words.  Seriously!  Some doctors would get angry at us for even mentioning those words in relation to their patients and their health care.  We had to say “treatment plan acceptance” and so on to go around

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Promotion

Grabbing the Attention of Potential Patients

Have you ever sent out a big mailing at great expense only to be frustrated by the lack of response or Return On Investment (ROI)? Did you feel a lack of certainty as to what should be sent out or what will work? Do you hate the idea of wasting money on useless marketing or

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