Successfully running a healthcare practice is no easy task.

Janice Wheeler, the President and her team share their insights on what healthcare practice owners can do to help their business grow without sacrificing their work-life balance.

Whether you own a health care practice or just want to learn more about practice management, these are the podcasts for you!
Check our new podcasts out at the links below!

Ep 47 – Extreme Service

Ep 46 – Interview With Marc Nadeau: Human Resources Laws And Handling Legal Matters In Your Practice

Ep 45 – 6 Cool Things To Learn As A Boss

Ep 44 – The Definition of Insanity

Ep 43 – Are You feeling Overwhelmed?

Ep 42 – How To Waste Money On marketing Dollars

Ep 41 – The Overly Busy Practice

Ep 40 – Effective Ways to Control Your Stress

Ep 39 – How to Get in Trouble With Your Staff

Ep 38 – Why Bosses Get Cranky

Ep 37 – Life-Work Balance

Ep 36 – Stabilizing New Staff Members

Ep 35 – The Department Of First Impressions” Objection

Ep 34 – Handling The “I Can’t Afford It” Objection

Ep 33 – Getting To Know Your New Patients

Ep 32 – Bad Future Or Good Future

Ep 31 – How To Get More Patients Into Your Practice

Ep 30- Dealing With People in The Workplace Isn’t Always Easy

Ep 29 – Are you Losing Your Profit Margin?

Ep 28 – Building loyalty With Staff and Patients

Ep 27 – Bosses Vs. Leaders – Which one are you?

Ep 26 – How To Deal With Negative Feedback and Criticism


Ep 24 – 3 Golden Rules to Communicate Better and Avoid Arguments

Ep 23 – How to Have More Patience With Your Patients

Ep 22 – FIVE Seriously Good Hiring Questions

Ep 21 – Update, Renovate or Move Your Healthcare Practice?

Ep 20 – How To Deliver Exceptional Patient Experience

Ep 19 – Internal Marketing (IMAGE! IMAGE! IMAGE!)

Ep 18 – How To Be Graceful Under Pressure

Ep 17 – Marketing Tip: DIG DEEP!

Ep 16 – What You Ultimately Want For Your Practice

Ep 15 – Keeping Your Practice Alive

Ep 14 – Pandemic Survival Tool for Your Practice

Ep 13 – Side effects of covid-19 on your practice

Ep 12 – Good Boss, Bad Boss

Ep 11 – How To Be More Successful In Your Life

Ep 10 – Take control of your practice

Ep 9 – Patient Education (part 3)

Ep 8 – Patient Education (Part 2)

Ep 7 – Patient Education (Part 1)

Ep 6 – How To Increase Patient Referrals

Ep 5 – How to Increase Patient Numbers

Ep 4 – Job Descriptions

Ep 3 – A Calm Working Environment

Ep 2 – The Ideal Employee

Ep 1 – Formulating a Winning Team

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How Explainer Videos Increase your Income

This article started forming when I went to a dentist’s website and the first thing that popped up was not the traditional Covid-19 warning box filled with a lot of words about what to expect when you visit the office nowadays. (These are usually very boring and too serious.)

Instead, this little animated video popped up and was an upbeat and cheerful explanation of the new Covid-19 protocols for that office, from what happens before I come for my appointment, to how to enter the office, that I should wear a mask or they will provide one, what the tech staff are going to look like with masks, and so on.  It was so thorough and so cute my worries all vanished and it felt safe to go there.  I was engaged!

What is an Explainer Video?

Intrigued, I went searching online and found out that the term for these are “explainer videos.”  I found a whole new world!  These videos have the express purpose of presenting a product or a service or even explaining an idea.

Experts say that 82% of all consumer internet traffic will come from video by 2022.  Video content is growing quickly online and on websites.  Video consumption on mobile devices rises by 100% every single year!  Videos are compelling and get the most engagement on many platforms, such as websites, Instagram and Facebook.

Factually, practices that utilize video marketing on their websites and social media will attract and retain more patients while outshining their competition.  Patients or clients who watch a video explaining a service or idea are 80% more likely to choose it.

(See the links to some examples at the end of this article.)

How Do They Work?

Explainer videos can be serious but are going to be more engaging if they are cute or upbeat (but professional).  They are better than writing something that people will not take the time to read.  A 1-2-minute video is far more interesting, and you can personalize them to your taste.  For instance, you can do cartoon style, more serious animations, or even real people with or without voice over, etc.  They are classy if done professionally and get your idea or message across in a fun, engaging way.

How and Where to Use Explainer Videos

Here are some uses for explainer videos:

  1. Patients can do a testimonial video (it does not violate patient privacy regulations).
  2. You could do a fun animation tour of your office.
  3. Pop up explainer video (animated) on Covid-19 can be fun and calming at the same time instead of the more usual wordy dissertation that comes up on most websites and makes everything sound difficult, worrisome and serious. Some websites have examples of these cool, upbeat explanations to their patients of what to expect on their next visit and all the protocols.
  4. Your Facebook page could have animated videos of different procedures and the benefits and what to expect.
  5. Same for your website as in #4 above.
  6. You could have one do an explanation for new patients and what they should expect from your practice.
  7. Do one on the explanation of fees and insurances.
  8. Explain typical treatment plans for your practice.

The list is endless!

Cost Efficient Marketing

Here’s the really good news … these can be very inexpensive, e.g. $66 up to $500 for a nice 1-2-minute explainer video.  Done within 5 – 10 days.  Here are some resources:

  • For more information on 17 different types of explainer videos, go to:

  • For inexpensive videos:

  • Or check out:

There are many, many more of these companies online but we found these helpful.  Try getting an inexpensive video made (check out Fivrr) and put it everywhere online.  You can always throw away something that only costs $66.

Get started and learn what they can do for your practice!

For more information on more
marketing ideas contact us: 416-466-6217
or click here

The “New Normal” in Marketing   

The Pandemic came suddenly and financially wiped out the countries of the world and changed things in ways we could never have dreamed of.  The trick is to adapt, adopt and stabilize our businesses as much as possible against the possibility of future similar crises.

Marketing a practice in “normal” times was already getting sophisticated and complicated enough to give you a headache just trying to keep up with the changes.  The online portion of marketing/advertising had become so tricky that the average person could no longer do it and hiring “experts” was fast becoming a necessity.

But now that we have been forced online more than ever because of the lockdown situation we went through, everything you need to know has escalated into whole new realms.

3 Parts to Online Marketing

Basically, there are 3 main divisions that you need to be aware of and each one has many subdivisions:

  1. There is your website and its relationship to Google and other browsers.  If it is not properly designed and optimized (Search Engine Optimization), Google won’t find it when users are looking for the very thing that you can offer them.  We have a huge 700+ page website, but we just found out from a trusted expert that we are not properly SEO’d and are now on the path of getting that remedied.  Getting found by Google when a potential patient is going online to find an answer to their problem or question is the name of the game.  Just having a website “there” isn’t going to cut it.
  2. Next is Social Media …  and not being found there is the same as being invisible.  BUT, there is a ton of expertise required in order to make your presence felt and attract new patients from it.  Just posting stuff on Facebook willy nilly is not going to go very far in most cases.  Doing Live Facebook talks, posting videos on YouTube and putting them on your website, Facebook, Instagram, LinkedIn and so on can be done by anyone and are necessary, BUT there is a huge amount of knowledge required in order to get them generating the new patients you want.
  3. The third online category is posting ads on Facebook and Google and so on.  However, if you (a) don’t say the right message to get people to reach, (b) don’t offer them something that they would want to reach for, (c) don’t target the right audience, (d) don’t have a landing page for them to go to in order to get more information and to “sign up” with your practice, then it would all have been a waste of your time and money.

One of the Problems

One of the problems for online marketing NOW is that, more than ever, there is a superglut of ads and messages on all those online venues (platforms such a Google and Facebook and so on) that you have to really know your stuff to get found in the barrage.  Being an amateur in this current scene is no longer enough.


Spend some money on hiring someone who is really good at all of this.  A website designer is not necessarily good at SEO, nor at what content (words, descriptions, etc.) should be on your website to engage prospects, nor are they necessarily an expert at Social Media and marketing.  It may take 3 different experts to satisfy all your needs in order to have a workable system in place to drive in new business on your practice.

Throwing enough mud (money) at a wall so that some of it sticks is the old way of doing things.  In these unusual times, hiring experts for awesome results and best bang for your buck is the way to go.  We have done a lot of searching to find the experts we would recommend.  Call if you want help!

Make Your Dental Practice Work For You


Make Your Dental Practice Work For You

Canadian dentists are well-primed to care for the dental health of patients. It’s taking care of business that seems the  higher hurdle.

With competition elbowing in and patients demanding ever more value for less money, it’s tough to stay on top and keep a practice growing.

Taking care of business and being a good dentist can put you on a relentless treadmill that takes the fun out of dentistry.  You might wonder why you didn’t take a business degree after your DDS.

If you feel this way, you are not alone!  I’ve conducted in-depth studies of 400 Canadian dental practices over the last seven years.  And although people and situations vary greatly, there is one common theme: dentists have put a lot of time and money into getting trained to deliver dental treatment, but relatively little into important aspects of dental practice.

Perhaps like many of your colleagues, you feel much more comfortable in a lab coat than a suit.

“Every aspect of the practice, including production, collections, cancellations, hiring staff, marketing, communications with staff and patients, and much more is not only addressed but is taught in such as way as to give you the tools…By the time I completed The Art of Management program I felt I had all the tools necessary to be in control of all aspects of the practice.”

Running a practice means wearing a dizzying number of hats.  You must be boss, human resources department, salesman, financial wizard, and marketer – all on top of being a good dentist!  The key to a successful practice is getting trained to manage all of these jobs so that they become as rewarding as the clinical work.  Making all aspects of your practice work for you will bring you many rewards, including the financial reward of higher practice income.

Consider this… What kind of a boss are you? Are you a good leader and a an effective executive?  Do you think you are too nice or too tough in managing your practice?  Do you find yourself doing things you know you should have delegated? Do you hold staff meetings that generate increased productivity?

How is your personnel management skills?  Are  you hiring the right staff for the job? Studies show it costs an average of $11,000 when you hire and train the wrong person.

Do your front desks staff greet patients warmly and courteously?  Do they know how to handle the “shoppers” who call to ask about your services? (Studies also show that every time someone calls in but doesn’t come in, you lose an average of $1,500.)

How good are you at sales?  Do you have trouble communicating treatment plans or getting patients to accept the treatment they need?  Do you have high-tech equipment gathering dust because you don’t know how to incorporate it into your practice?

Any of these questions can have as much impact on your bottom line as the treatment you provide in the operatory.

Find out how how to improve every aspects of your practice and take action as one of your colleagues has done.

Find out how we can help you and your dental practice

Free Practice Analysis


A practice analysis with AMI is an opportunity for you, as the practice owner, to step back and take an in-depth look at all the inner workings of your practice.



If there’s someone who can explain anything, Gaby is the one. She teaches you not just how to do something, but why to do it this way and not the other.

Google Review from
Dr. Aaron Langdon​


I am relatively new to dental practice ownership and have never received any training in running a practice. I am now part-way through AMI’s program and am very impressed with the help they have been able to provide thus far. Through their courses I have improved my communication skills and have learned to properly interpret, and act upon, changes in practice statistics on a weekly basis. Through their consulting services, I have received valuable guidance in diverse areas of practice ownership including managing employees, advertising, hiring, and scheduling, among others. I wish I had begun this program earlier and would recommend it to any of my colleagues. I am thankful to the colleagues that told me about AMI – otherwise I would not have heard of them.

Google Review from
Dr. Karen Archer


I owe the ongoing success of my dental practice to the Art of Management. Completing their initial program as a new practice owner some years ago helped me develop a foundation of management skills that has allowed my practice to continuously grow. I have also periodically sought their advice over the years with specific decisions. I appreciate how they have always taken into consideration the unique aspects of MY practice situation as well as drawn on their vast experience with other dental clients. Thank you AMI!


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Toronto, ON M9C 5K6
Phone: 416-466-6217
Fax: 416-466-6287

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The Art Of Management Inc.