Denturists frequently ask me, “What is the typical successful denture clinic doing?” This is a hard one to answer as I don’t believe there is such thing as a “typical” denture clinic.
Every clinic is unique, has a different set of goals, a unique patient base, different dental philosophies and a variety of styles of dentures offered. Each will strive for their goals in their own way.
Success, however, is achieved through good management skills, not luck.
There are 5 key elements that lead to success: premises, staffing, sales, marketing, and efficiency.
This article will address the last point, namely the efficiency of the practice, which if done well, will enable you to see an even larger volume of business without feeling stressed.
WHO’S THE BOSS IN SCHEDULING?
In other words, does the patient run the scheduling of your practice, or do you?
Virtually every denturist practice that we have worked with so far (about 150 across Canada) improved their scheduling of the various tasks necessary to make the practice run efficiently. When they got in control of the scheduling, their patients experienced better service, more on-time delivery, and sometimes even better-quality work done by a less stressed denturist and staff.
If you made dentures one at a time, life would be very simple. Not terribly viable, but very simple. The necessity of more efficient scheduling becomes vital as the volume of the practice grows. Whether a practice grosses over a $1 million or $100,000 per year, all tasks must be scheduled. Constant interruptions, especially in lab work, extend task time.
Very few practitioners would allow their time with patients to be constantly interrupted, yet will allow their lab time to be broken into fragments. This type of approach can drive stress levels out the roof. It also generally reduces productivity. Lab time in particular must be a blocked-out number of hours every day without interruption.
Let us say you have your day lined up with work already pre-sold. No problem. Then Mrs. Jones shows up asking for a reline. “Now, if possible,” she says. If you say “yes”, what is it going to do to your already-scheduled work for your existing patients?
Chances are it will put you or your lab tech behind an 8-ball and cause stress, and perhaps even result in overtime.
So should you do it? No. The answer is you should have one or two days per week where the lab time is set aside specifically for relines, and she should be scheduled into those times.
The point is that relines are not typically that urgent. (Note this is for same-day relines, as opposed to overnight or chairside relines.)
Then we have the urgent repairs. What do we do with these? Basically you must determine whether you can do it that day without disrupting your service to your already-scheduled patients. Even if fully staffed with lab technicians, this is still a consideration. That ‘little extra time’ to do the repair and make an extra $100, while making that patient happy, could turn off the patient waiting for the full set of dentures who then badmouths your service or, at best, does not refer anyone to you.
The last, often unpredictable, interruption is denture adjustments. Depending on the usual volume of adjustments, a certain amount of time should be blocked into the schedule during which adjustments can be done. Usually, we suggest blocking a time slot in the morning and a time slot in the afternoon for these.
When you are scheduling patients, you want prediction. The more you have, the smoother the practice will run, meaning better service to patients and lower stress levels for the practitioner.
Here is a sample schedule if you are your own lab tech or you do the set-ups for your lab tech:
|12 – 3||Lunch and lab|
NOTE: Tuesday’s and Thursday’s lab time could be set aside for same-day relines.
THE TAIL END
In summation, by you wagging the tail, in others words, controlling the scheduling, you will be able to deliver higher quality work and deliver on time. This makes your patients happier and reduces your stress, and your income should also go up.
Try it, you might like it!
Call us at 416-466-6217 for a FREE Practice Assessment!