Reactivations: Practice Management’s Most Neglected Tool
Janice
18/04/2013
Basically, your practice is a two cylinder engine: it runs on new business and repeat business. You should be consistently advertising and, as a result,
Denturists
Associates: Is Your Practice Ready For One?
Janice
15/04/2013
As with all the healthcare professionals we have worked with since 1989, denturists have frequently asked me whether they should get an associate. They have
Make Your Practice Well Known and Well Thought Of
Janice
15/04/2013
External marketing to attract new patients is an essential part of building a successful practice. Delivering top-notch quality and service to your existing patients will
Keep Them Coming Back: The Recall System
Janice
12/04/2013
My Dad, who is really an incredible guy, was 72 years old last year and still going strong. His mouth, however, was not. Last November,
Successful Treatment Plan Presentations
Janice
05/03/2013
What is a successful treatment plan presentation, anyway? Perhaps it could best be defined as a presentation by the denturist to his patient that offers
Growing Your Practice From Within
Janice
05/03/2013
Internal Marketing In the article on Sales and Marketing I wrote for the Spring issue, I mentioned that there are two key parts to internal
Fill Your Practice With Patients You Love
Janice
04/03/2013
Have you ever noticed that there are some patients you love to treat more than others? What if you could attract more of them into
Cost-effective Marketing
Janice
23/01/2013
One of the more common questions that I get asked is: “What is the most cost-effective marketing approach?” The answer: The most effective marketing which