Be There or Be Square

More denturists are creating high-tech practices, yet many do not have a website. Because the Boomers are Internet-savvy, having a website is becoming mandatory to maximize your business.


A website serves many purposes:

  1. Your prime public, 45 years of age and up, are heavy-use web surfers and computer-savvy, and will look for you there.
  2. Your website can be a source of patient information for your existing patients. Have a ‘Frequently Asked Questions’ (FAQs) page. With monthly newsletters or articles, your patients and their friends can keep current.
  3. It is a place for your existing patients to refer their friends and family for information on dentures or your practice.
  4. Pictures of you, your team, and the practice build a rapport that will attract patients. If they saw other websites or yellow pages listings that didn’t have these pictures, yours will be chosen because they know something about you and your practice.

What Makes A Good Website

Here are some tips for creating a website that attracts business:

Find a good website designer

You may know someone who can build a website and get one designed at little or no expense. Or you may feel adventurous and wish to take on the project yourself. Check out for ways to build a website. A good place to find a website creator is to find a website you like and look at the end of it for the designer’s name, or contact the site owner to ask for it.

Keep it clear, succinct and positive

Do not burden visitors with too much information (no more than 10 pages). It should focus on your services rather than all the dentures you could deliver. The website is not intended to replace your in-clinic examination. It is your way of attracting business into the practice. Focus on the best you have to offer and your quality of service.

Keep it light

Make sure the designer makes your website ‘light weight’ so that it downloads easily and quickly. Visitors are often not patient when waiting for downloads.

Get found

Although most search engines use the contents of a webpage to index it, the creator should tag keywords and descriptions to catch attention. This can help your page rank higher in search results.


Not only can you tag the names of your suppliers, you should put their links on your pages. Including these links will give you a higher ranking on the search engine result list.

Your associations

While most provincial associations list name, address and phone number, most have not listed the websites. Get them to include it.

Your patients

Let all your patients know you have a new website. Email it to them, ask them to send it to as many of their friends as they are comfortable doing. They can refer friends to your site for answers if you have some information pages.

If you are going to have a listing with, be sure your website is listed as well. Most include it in the body of your yellow page ad.

Use your website:

Put your website and email addresses on all letterhead, business cards, promo pieces, newspaper ads, your front window, bumper stickers, signage, and your forehead (just kidding). Make it very visible and widely seen.

Reap The Rewards!

If you follow these suggestions, you will get new patients through the Internet. Have fun. It is the way of the future for advertising broadly.

Call us at 416-466-6217 for a FREE Practice Assessment!


Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to The Art of Management Inc. and a clickable link back to this page.

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