March 5, 2013


Successful Treatment Plan Presentations

What is a successful treatment plan presentation, anyway? Perhaps it could best be defined as a presentation by the denturist to his patient that offers the patient ideal care that they choose to go ahead with and that you, the denturist, get paid for as per the fee guide. As with all healthcare professionals, the

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Growing Your Practice From Within

Internal Marketing In the article on Sales and Marketing I wrote for the Spring issue, I mentioned that there are two key parts to internal marketing: 1) professional image; and 2) the service (not the technical services of making the dentures). The last article concentrated on image, whereas this one is focused on service. There

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Put a Shark in Your Tank

A Fishing Story: The Japanese love fresh fish.  However, the waters close to Japan have not held many fish for decades.  So to feed the Japanese population, fishing boats got bigger and went farther than ever.  The farther the fishermen went, the longer it took to bring in the fish.  If the return trip took

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Do You Have a Winning Team?

  [av_button label=’YES, I am Interested in a FREE, In-depth Practice Analysis.’ link=’manually,’ link_target=” size=’large’ position=’center’ icon_select=’yes’ icon=’ue840′ font=’entypo-fontello’ color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ admin_preview_bg=”]   There are days when, like the rest of us, you have wondered whether you should fire all the staff. Likewise, your staff were probably thinking it wouldn’t be a bad idea

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Equip For Success

New graduates, listen up! Some of the financial considerations you’ll need to make before purchasing technology and equipment for your practice Tables, headrest paper, office computer software, and not to mention staff and a building to put it all in are just a few of the costs faced by chiropractic graduates. There seem to be

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Kid Power

  Children are individuals with feelings, interests and goals and should be treated as such. Being curious about what children need and want will not only help you as a chiropractor better demonstrate how chiropractic can help a child maintain good health, it could mean the difference between treating a child now and then, and

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