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Helping People Say “Yes” to Treatment

Helping People Say “Yes” to Treatment

The Really Big Question for today: How on earth do you get the patient or client in front of you to choose, of their own free will, to go ahead with the IDEAL CARE you are presenting? Have you ever really decided to get a patient or client to go ahead with an ideal treatment,

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Patients spreading the word about you

Patients spreading the word about you

Probably you, like most practitioners, would love to have even more new business walking in the front door of your practice, right?  And sometimes you may wonder what methods you can use to do this effectively and financially viably (i.e. doesn’t cost an arm and a leg). You may even be confused by all the

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Are you the only one who …?

Are you the only one who …?

Patients flying in and out of the office, arriving late for appointments.  Emergency patients calling out of the blue and throwing your schedule off.  A patient or client was attacking you because of his bill for your services.  Meetings to attend.  Courses to go to.  Family waiting for you to get home tonight.  Accountant wants

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“I’m Not Interested, Thank You”

“I’m Not Interested, Thank You”

How many times in a week do you have to say, “I’m not interested” to some random telemarketing person on the phone — usually before they even have a chance to tell you what you might actually be interested in? For instance, we did just that with a digital phone company (said “I’m not interested”),

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Keeping Your Eye on the Future

Have you ever had a bad day where everything seemed to go wrong?  How about a frustrating day where you were becoming a zombie by the end of it?  Have you had more than one of these days?  If yes, you have plenty of company with pretty much every human being. The bottom line question

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"It Can’t Be Done" Attitude

“It Can’t Be Done” Attitude

There are many types of people in this world.  Some you want to work for you and some you don’t.  For instance, have you ever had a team member whose usual response to any order or idea is, “It can’t be done,” or, “It won’t work.”  This can result in a lot of frustration for

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Marketing Your Practice On or Offline

Marketing Your Practice On or Offline

Welcome to the crazy world of marketing to attract new patients to your practice.  Whether you like it or not, whether you want to partake of it or not, you ARE in the middle of it and part of it. You can’t have a successful practice with no business coming in your front door.  Uh-uh,

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How to Waste Money on Marketing

How to Waste Money on Marketing

When you need or want more new patients, there are millions of ways to market your practice externally to attract them.  Some work better than others and give you more return on your investment. However, all those marketing dollars can be wasted if a prospect calls in to your office and is not impressed by

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The 3 Key Concepts for Growth

When a woman gives birth, it is an agonizing process, but the outcome outweighs all that pain.  She holds the newborn in her arms and the past is erased. When a patient comes to you for treatment, there is often some physical pain involved, but the end result is usually worth all that. When you

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When the Good Outweighs the Bad

How many times in your life have you done or said something that wasn’t perhaps the right thing to say or do to someone that you regretted afterwards?  Have you ever wished that you were a better person?  Have you ever wished that you could undo some harm you caused someone?  Have you ever felt

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Feel Better about your desk

How to Feel Better about Your Desk

I have been in more than 100 practices over the years of meeting with practitioners about their businesses, and have seen with my own eyes the state of the nation regarding the desks within.  Some have been very impressive and were designed in a way to give the impression of a calm, cool and collected

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Bare Survival or Abundance?

  Why is it that some practitioners and their practices do so very well while others are “just getting by?”  The staff and the bills all get paid (or not), but what is left over is just not good return for 7 or 8 years of post secondary schooling and the burden of owning a

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