Recently, a healthcare professional came to us saying he needs to change the way he does things because it’s not working for him. He asked me if I’d heard the famous saying, “The definition of insanity: Doing the same thing over and over again and expecting a different result.” And yes, we are quite familiar
Like most practitioners you probably would like an increased flow of new patients, right? And there are probably many hundreds of ways that we know of that will accomplish this task. One of them is the use of YouTube. Why YouTube? It’s a free way of marketing to the whole wide world. You can make
Have you ever bought a product or paid for a service where you didn’t quite get what you thought you were paying for? Not quite the expected quality? Or not the level of service and care that you thought you were entitled to? Did you grumble about it to yourself and just resolve not to
A practice can be a very busy environment and the pace can be fast and furious with patients coming and going. It is easy for things to fall through the cracks. Sometimes important things. Things that are dropped service to the patients and cause upsets. You may, as the boss, find yourself firing off orders
There are many stories about bosses you could live without, who get angry and make your life difficult, and you may have experienced some of them yourself. We won’t go there today, but rather, we are going to look at the ideal world. Most staff are satisfied with their jobs overall. But what takes a
So you’re going along with a fairly successful practice, making ends meet and enjoying some perks of life and time for family … your practice strategy is working. And then suddenly, you wake up one day and notice that your numbers are slowly (or quickly) worsening. Stats going down are one of the biggest fears
Websites are so vital these days because they can generate a lot of new patients or clients for your practice if well done. And there are hundreds of thousands of website designers and “experts” available, but they are not always properly trained in marketing and PR. While our company does not design websites, we are
Whether you own a practice or work in a practice, you probably have the same wish for left over income that you can put away for the future, right? Most people have their eye on something they would like to do or have, and that becomes a goal to work towards achieving. Having enough “profit”
Having looked at thousands of healthcare websites and fliers, etc. over the years, we have found that a vast majority listed out (usually on the front page) all the types of services they offer at their clinic. According to the most successful marketing people, this is a big no-no. For starters, the average patient or
As a practice owner and healthcare professional, have you ever caught yourself thinking (or saying) any of the following: Most marketing doesn’t work This patient or client won’t go ahead with what I am presenting My staff are not on board with me/against me My practice numbers are declining because of a recession, or the
While it’s wonderful to have a big (or small) practice location, if it is not busy enough, that’s a problem. Some of the reasons for the missing butts in your chairs may be: The public may not be aware of your practice. You aren’t standing out in front of your competition. You are not marketing
First, a cute story: A friend of mine told her 3 year old granddaughter, “Olivia, you have your shoes on the wrong feet.” Olivia, looked down at her feet and in a worried voice replied, “But Nana, they’re the only feet I have.” Did that make you smile? Me too. Read on and you’ll see
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