As a practice owner and healthcare professional, have you ever caught yourself thinking (or saying) any of the following: Most marketing doesn’t work This patient or client won’t go ahead with what I am presenting My staff are not on board with me/against me My practice numbers are declining because of a recession, or the
While it’s wonderful to have a big (or small) practice location, if it is not busy enough, that’s a problem. Some of the reasons for the missing butts in your chairs may be: The public may not be aware of your practice. You aren’t standing out in front of your competition. You are not marketing
Have you ever sent out a big mailing at great expense only to be frustrated by the lack of response or Return On Investment (ROI)? Did you feel a lack of certainty as to what should be sent out or what will work? Do you hate the idea of wasting money on useless marketing or
Once upon a time, the Practice Owner looked at her stats for the last week and gasped in dismay as she discovered a $4,000 drop in Billings from the week before. (Just the fact that she was paying attention to such a thing put her in the “above average” category as a CEO of a
Definition: “A group of players forming one side in a competitive game or sport.” Very interesting wording: “forming one side”. Over the years we have worked with many practices with different quantities of staff, from one doctor and one staff member, up to a practice that had 6 owners and 32 staff. Even in the
There it has sat, for over half a day. The lonely, empty, unloved, discarded pop can left behind on a chair in reception by one of the many visitors to your practice today. While it is not a sin that no one on the staff team disposed of it, the fact is that it should
Doctor, the reception computer just burst into flames and there’s no back-up. Hey boss, half the day just cancelled or rescheduled their appointments. Sorry, but I’m giving you notice that as of 2 weeks from now, I am retiring. There’s a really upset client on the phone, would you like to take the call? The
It’s a horrible truth to confront sometimes as the owner of a business, but the reason a practice is not growing or highly successful flows out from the practice owner as the leader, not the following “reasons”: “we’re in a recession,” “the economy is slow,” “no good staff available,” “too much competition in my area,”
Have you ever had a patient or client like this: “Where did you say you got your degree?” “Why can’t you run on time?” “Whose vacation am I paying for anyway?” “You’re hurting me.” “Your staff is rude to me.” “Your lack of parking facilities is a pain in the butt.” “Your fees are too
Most patients or clients are not fickle. They have particularities and specific needs, and some are more challenging than others. The first appointment with them is of course crucial for the building of the relationship, but every appointment after that is just as vital. Besides patients moving on (new city) or passing on, here are
I do not know how to use Facebook, Twitter, Instagram and Pinterest. There! I have confessed it. I am constantly told that these are important Social Media avenues to reach potential clients. Apparently, most healthcare professionals (about 75%) also have little to no idea either. However, I do have staff that know the mystery of
A practice owner of two years recently told me that he had the idea from the movie “Field of Dreams” that “if you build it they will come”. In starting his practice from scratch, he thought that the referrals from happy clients would create the practice and rapidly fill it up. After two years of
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