What is the difference between dental consulting vs. coaching?


This is a common question when deciding between companies that say they are “consultants” and others who promote that they are “coaches”.

Here is a clarification from The Management Library:  “A consultant is an expert who is called on for professional or technical advice or opinions.  They are relied on to understand the problem and present solutions.  Consulting is unlike coaching because with pure coaching, the answers come from the client.”


At AMI, we have consultants with 30 years experience in helping dental practices expand successfully and as such, they have the correct answers to almost any question a client can throw at them.  And, we have worked one-on-one with more than 700 dentists and dental specialists for one year minimum and sometimes many years, and therefore have “seen it all” and given professional or technical advice and solutions.


On the other side of the coin, our “style” as a dental practice management company is to train our clients to think for themselves and put them in full control of their own practices for ultimate success.  To go along with this aim, our “consultants” often take the coaching role to coax our clients to work out the solutions for themselves from what they have been trained on by us.  This doesn’t mean that we abandon them or ever leave them without the answers … we are the safety net to ensure that all is well and their goals are achieved.


Hiring a dental practice management consultant is the correct choice for the kind of success and expectancy that most dentists have for their practices.  You do not want to hire past staff out of dental offices that are now “consultants” or “coaches” because they are not trained management experts.  The key word is “experts” because dental practices are very valuable operations and can go very wrong and lose value when the consultant or coach lacks expertise.

Book free Practice Analysis

Scroll to Top


Fill in your information to book a Free analysis of your practice


You have nothing to lose –
except an opportunity to enrich
your practice!