healthcare professionals

Benefits

Marketing: Benefits vs. Services

Having looked at thousands of healthcare websites and fliers, etc. over the years, we have found that a vast majority listed out (usually on the front page) all the types of services they offer at their clinic. According to the most successful marketing people, this is a big no-no. For starters, the average patient or

Read More »
Going nowhere

Practice Not Going Anywhere Fast?

Over the last 25 years, I have spent at least 3 – 4 hours with over 6,000 healthcare professionals analyzing their practices one-on-one, and I have found many, many reasons why a practice may not be going anywhere fast. Here are the first things to consider: As the practice owner, do you have a clear

Read More »
Scroll to Top