As a practice owner and healthcare professional, have you ever caught yourself thinking (or saying) any of the following: Most marketing doesn’t work This patient or client won’t go ahead with what I am presenting My staff are not on board with me/against me My practice numbers are declining because of a recession, or the
While it’s wonderful to have a big (or small) practice location, if it is not busy enough, that’s a problem. Some of the reasons for the missing butts in your chairs may be: The public may not be aware of your practice. You aren’t standing out in front of your competition. You are not marketing
In looking for a great quote to head up this week’s help column, we came across so many good quotes from really excellent executives that we decided to just give you a bunch to inspire you and possibly head you in new directions. Look them over and see how you could formulate a higher degree
If one were to stand in the shoes of an employer and ask oneself, what are the qualities of an ideal staff member, one might find the following items are on the list: 1. Don’t be a clock watcher. If you come early each day and stay till your job is done, even if it
One of the staff at your office is demanding you do part of her or his job without pay or credit. What do you say to them? A patient rips your face off when you presented the bill to him? How do you handle it? Your father constantly criticizes your work and tells you what
As a practice owner, life can be a bit (or a lot) hectic and aggravating (with all the decisions to be made) and tricky (dealing with certain patient/client situations) and demoralizing (when you see your profits plummet at the end of the month and you don’t know why) and even feels like a war zone
Marketing, marketing, marketing. Once upon a time, you just had to rent a space (oops, marketing), put a sign out front so people knew you were there (oops, more marketing), and you would attract patients or clients who would then tell others about you (oops, even more marketing), and your practice would fill up. Hmmm…
When managing a business or a practice, keeping an accurate tabulation of your production is extremely useful. If you don’t know the results of various actions or all your hard work, you can’t assess whether you are being successful or not. If a healthcare practitioner tells me they billed a certain number last week, I
Being a good and effective executive, whether as the practice owner or the office manager, is sometimes like walking a tightrope without aerialist training. Step over the edge on either side and there can be serious negative results. Coaching and training your staff on how you want your practice procedures to be performed is a
Did you know that in this day and age of digital everything, that there are still practice owners who manage their team by who they like, who seems the busiest, who is nicest to work with, who is the least trouble, and so on? Not only that, guesswork as to what needs to be done
Some healthcare professionals that I have met with over the last 24 years have protested using the word “sales” in relationship to the services they provide to their patients or clients. Instead, they use various euphemisms such as “treatment plan presentations.” Healthcare professionals often shun the idea of being a salesman because they associate the
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