You know how you randomly think of a patient or client you haven’t seen for a while and you wonder whatever happened to them? Does your staff sometimes offer to purge your files and take out people you haven’t seen for a while and it seems a little (or a lot) more than it should be. Has the person really gone to Never Never Land and become a “Lost Patient” or can something be done to bring them back into your practice?
The answer is that about 20% of your inactive patients (which is about 1 out of 5) can probably be reactivated back into the practice with some effective protocols and tools.
A reactivated patient or client is considered as good as acquiring a new one. It takes a lot less time, energy and effort to reactivate an inactive patient that it does to market and find new ones. If you want to bump up your practice, here is the first place to start.
Here are a few of the ways patients have gotten lost in Never Never Land:
The reasons for them doing this are many and varied. Maybe they changed their mind about going ahead with what was presented. Maybe they didn’t like somebody in the practice. Maybe their spouse (when they got home) said “no” to them going ahead with the treatment. Perhaps they didn’t understand the value of the appointment and therefore don’t consider it important. This leaves them without a subsequent appointment and they get forgotten.
Be sure that once you set up the program to get reactivations going, you have the staff track and report on the exact results. This can be in writing to you once a week.
By the way, once you have gotten the patient or client back into the practice for an appointment, you need to educate them and activate them as dedicated patients or clients who want the best healthcare you can provide.