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I have a personal rule:  NEVER. STOP. LEARNING.  In this article, I am passing on a lesson that I just learned from a friend who is a major marketing expert. Many practices have mission statements and many of them are quite good.  But a high percentage are just using catch phrases, or plagiarizing someone else’s

Many people find statistics scary.  I know I used to.  Stats were just a lot of numbers that didn’t appear to make sense or seemed to give contrary outcomes.  Sometimes they were up (very exciting) and sometimes they were down (very depressing). Some people don’t even look at what their stats are and prefer not