Do you have a manifesto for your practice?

I have a personal rule:  NEVER. STOP. LEARNING.  In this article, I am passing on a lesson that I just learned from a friend who is a major marketing expert. Many practices have mission statements and many of them are quite good.  But…

Statistics Don’t Bite

Many people find statistics scary.  I know I used to.  Stats were just a lot of numbers that didn’t appear to make sense or seemed to give contrary outcomes.  Sometimes they were up (very exciting) and sometimes they were down (very depressing). Some…