Patients are referred to specialists outside of the practice as a normal course of action. However, the choice of who you refer to reflects directly upon you and your practice. A specialist who has a poor bedside manner may alienate your patient and you may lose them as a result. It is vital that you
You’re not going to like the answer! When I meet with a doctor to do my in-depth practice analysis, I always ask: “Who’s the head of your marketing division?” Here are some of the responses (is one of them yours?): What marketing division? I rely on word of mouth. We don’t have anyone in charge.
Your receptionist came in this morning wearing pink Capri pants to the knee and a tank top – pretty and sexy, but ooo la la, so wrong for your front desk. Your Office Manager appeared in a beautiful dress perfect for a wedding reception. The assistant rode her motorcycle to work and so wore a
Many healthcare providers struggle with the petiteness of the gap between what comes into the practice income-wise and what goes back out again in rent/mortgage, staff salaries, expenses, licensing fees, and so on. You yourself may have even wondered whether you should just close the door and go work for someone else and take home
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You have nothing to lose –
except an opportunity to enrich
your practice!
