Referrals to Specialists

Referrals to Specialists

Patients are referred to specialists outside of the practice as a normal course of action. However, the choice of who you refer to reflects directly upon you and your practice. A specialist who has a poor bedside manner may alienate your patient…
Social media marketing

Does the Need for Marketing Ever End?

You’re not going to like the answer! When I meet with a doctor to do my in-depth practice analysis, I always ask:  “Who’s the head of your marketing division?”  Here are some of the responses (is one of them yours?): What marketing…
Successful Team

Blurred lines on office clothing?

Your receptionist came in this morning wearing pink Capri pants to the knee and a tank top – pretty and sexy, but ooo la la, so wrong for your front desk.  Your Office Manager appeared in a beautiful dress perfect for a wedding reception. …
Low Profit

Are you losing your profit margin?

Many healthcare providers struggle with the petiteness of the gap between what comes into the practice income-wise and what goes back out again in rent/mortgage, staff salaries, expenses, licensing fees, and so on.  You yourself may have even…