There you are … in a great location … the best of equipment … the coolest staff … and treatment skills that can produce miracles. Yet you are not fully booked or perhaps you have an associate that is not fully booked. Or, you have more space in the practice and hours that could be
Someone once commented that the only stress free state is when you are dead. It is my belief however that most of us would prefer to be stress free in this lifetime!
The current idea of “learning how to live with it”, while intellectually clever, is not one that we can readily accept or should even give in to. Not too many years ago, attendance at workshops on a host of stress management techniques was a popular answer to this problem. As time has passed, those techniques have faded into dim memory but stress lives on.
Canadian Optometrists are well-primed to care for the health of their patients.
It’s taking care of business that seems the higher hurdle. With competition elbowing in and patients demanding ever more value for less money, it’s tough to stay on top and keep a practice growing.
One of the more common questions that I get asked is: “What is the most cost-effective marketing approach?”
The answer: The most effective marketing which requires the least amount of money and effort on your part, and which provides you with the best quality patient, is internal marketing.
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You have nothing to lose –
except an opportunity to enrich
your practice!
