Marketing and PR are closely related subjects. Marketing-wise, you can go online and tell the world about your practice; you can have the best website on the internet in terms of gorgeousness and interactiveness; the content on your website may be very intriguing and resourceful; your Facebook page may be kept constantly updated and interesting;
The question “Should I have more than one practice?” comes up again and again, and although lots of practitioners would not even contemplate it (in fact would shudder at the mere idea), I thought I would give some thoughts on it for those who have considered it as an option. We have worked with 1,400
Pretty much the whole world of business (including healthcare professionals) know that they need a website as part of their marketing strategy. Many people have put together a website because they have heard that they need to be “found” on the internet and so they stick a pretty, but passive, website up on the internet
Your patient or client comes into your practice … waves at the Receptionist or says “Hi” and sits down in the waiting area and starts texting on his or her cell phone. Eventually someone in your practice tells them to “come this way” and takes them to the treatment area. The expected service is delivered
Some days, it seems like you have to be an absolute genius to run an efficient and profitable practice. The question is, if you were not born that way, how can you achieve the status of genius? I discovered the following list which was written by a management expert and I thought I would pass
Most healthcare professionals who are running a practice feel that they are doing all they can do and that there is nothing further that can be done that will make a difference. We talk to about 30 people a day on cold calls and many of them say “I’m doing fine” or “I’m happy the
Most of the time you love most of your patients or clients. But there are days… Whether you’re at the front doing the greeting or at the back of the practice treating, you are sometimes pinned by a patient or client who wants to share their whole world with you, such as vacations, problems with
Benjamin Franklin was quoted as saying, “The bitterness of low quality remains long after the sweetness of low price is forgotten.” Nowadays in the commercial sales arena, we see the quality of many services and products going down in order to keep the price as low as possible, and we feed into that by buying
Have you ever had a day where it was non-stop multi-tasking? Staff interrupting you while you’re trying to write up some charts, while handling supplier phone calls, while trying to read resumes to decide which one to hire, while checking your Blackberry or iPhone for emails and texts, all the while wondering why so many
When one of your patients or clients takes their time and effort to talk it up about you and your practice to a friend, co-worker, neighbour or family member and sends them your way, showing your appreciation is just plain good manners. However, HOW to do this is a controversial topic and there are a
Every one of our clients is a unique individual with unique goals for their practice. Bet you are too! Some of you have situations you wish to be free FROM and others may wish to be free TO do something. For instance freedom FROM may include such things as long hours, feeling like everything is
You can sometimes have a draggy day or week or (yikes) longer period of time at your practice. Sometimes there is a sad event that happens and the team loses a bit of their perkiness. As this is less than optimum for your clients or patients to perceive, different practices have adopted different solutions. The
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