Wasting Marketing Dollars

Sales and Marketing

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Sales and Marketing Denturists frequently ask me "What is the…

Handling Patient Objections

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Years ago I did an article concerning treatment presentation.…
Gene

"Nice" genes, boss!

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In the current marketplace in Canada, there is a growing sense…

Judging the Book By It's Cover

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There are various methods of choosing a book:  by recommendation,…

Is it REALLY a Fairy Tale?

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Once upon a time, there was a Denturist who dreamed of owning…

The Face of Your Practice

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How would you like to be a patient in either of these practices: I…

Send Out A Search Party

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A practice building resource that is often not fully tapped is…

Don't Let Your Practice Take the Summer Off

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Go ahead, disappear! Let’s see...where are you going to go…

Is the Tail Wagging the Dog?

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Does the patient run the scheduling of your practice, or do you? Virtually…

Be There or Be Square

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More denturists are creating high-tech practices, yet many do…

Playing on the Same Field

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What’s in it for your staff to work harder and smarter? Even…

Stamp of Approval

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Warning: This is a marketing article in disguise! Your patients’…